Saturday, November 30, 2019
Paper presentation competition Essay Example
Paper presentation competition Essay Paper presentation competition at college was always going to be tough. I started my preparation with going into deep research on topic of my paper. Secondary data collection and questionnaire were the methods that I used for collecting data.  I consulted  with the concern faculty to guide  me further. On the basis of recommendations told by the faculty, I made the required changes. Finishing the paper with ample amount of time left for the presentation helped me in preparing for presentation. I rehearsed for the presentation two to three times before going for the final presentation. It boosted my con fidence and on the day of presentation, I presented my paper with full confidence and ultimately won the competition.                                                               STORY SUMMARY: Expected tough competition at paper presentation motivated me to carry out a deep study of topic of my paper. Preparing for the paper presentation in time along with various steps taken by me in preparing the paper ultimately served me and I was the winner at paper presentation competition.Â Â Â Â Â Â Â Â Â Â Â Â Â à ‚                         Skills which I identified during my success are:                                                              Planning, time management, analytical skills, hard work, articulation.SUCCESS STORY 2 TITLE: KEY TO ADMISSION IN MANAGEMENT SCHOOL DATE: 04/08/09                                                                                                                           How difficult  is to achieve success, I realised it while preparing for the entrance exam of  best management  schools in the country. Test was going to be extremely tough with more 0.2 million student appearing for it. Project work of my engineering at the same time made the situation more difficult. I started with studying for two hours every day and then gradually increases the studying hours. To keep track of my progress, I write online test every weekend. I prepared a time table and followed it accor dingly. I wrote the mock tests at the coaching centre to understand my standing at the national level. Finally the day came, I wrote the exam with full confidence and got admission in one of the best management school.                                                                              STORY SUMMARY: Getting admission into one of the top management school is one of the toughest task one could have. I started my preparation with proper management of time. After working on areas  of improvement I wrote the test with full confidence and finally received the admission call from one of the top management school.                                                                                                                        Skills identified by me during the process are:Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â à ‚                         Time management, concentration, dedication,  critical thinking. (www.studygs.net)DISAPPOINTMENT STORY TITLE: SERVING THE SCOIETY   DATE: 02/07/09                                                                                                                    FULL STORY: Last year I started my website, the main motive was to help the society. Through this website I was inviting people from different backgrounds to serve the society in different manner depending on their background. Mission of my website was to identify the various issues in the society and then to carry out different  measures to solve these issues. Overwhelming response boosted my confidence. But problem arises when these people contacted me and told me that they will help me but under some conditions. At one point of time most of them had some condition and unfortunately I gave up the whole project and closed my website       RESULTS ACHIEVED: Support of the individuals who were really interested. Theyà ‚ persuaded me to continue with the project despite being aware of all the problems.                          RESULTS NOT ACHIEVED: Ultimate failure in serving the society.                            MY DISAPPOINTMENT LEARNING: People will help you only if they are getting anything out of it. Another learning outcome was that if you want to do something, you should do it on your own. Never depend on anyone, it will create problems in most of the cases.Works Citedwww.studygs.net. 09 February 2010 http://www.studygs.net/timman.htm.
Monday, November 25, 2019
Sinking of the Lusitania - World War I
Sinking of the Lusitania - World War I Sinking of the Lusitania - Conflict Dates: RMS Lusitania was torpedoed on May 7, 1915, during World War I (1914-1918). Sinking of the Lusitania - Background: Launched in 1906, by John Brown Co. Ltd. of Clydebank, RMS Lusitania was a luxury liner built for the famed Cunard Line. Sailing on the trans-Atlantic route, the ship gained a reputation for speed and won the Blue Riband for the fastest eastbound crossing in October 1907. As with many ships of its type, Lusitania was partially funded by a government subsidy scheme which called for the ship to be converted for use as an armed cruiser during wartime. While the structural requirements for such a conversion were incorporated into Lusitanias design, gun mounts were added to the ships bow during an overhaul in 1913. To hide these from passengers, the mounts were covered with coils of heavy docking lines during voyages. With the outbreak of World War I in August 1914, Cunard was permitted to retain Lusitania in commercial service as the Royal Navy decided that large liners consumed too much coal and required crews too large to be effective raiders. Other Cunard ships were not as lucky as Mauritania and Aquitania were drafted into military service. Though it remained in passenger service, Lusitania underwent several wartime modifications including the addition of several additional compass platforms and cranes, as well as the painting black of its distinctive red funnels. In an effort to reduce costs, Lusitania began operating on a monthly sailing schedule and Boiler Room #4 was shut down. This latter move reduced the ships top speed to around 21 knots, which still made it the fastest liner operating in the Atlantic. It also allowed Lusitania to be ten knots faster than German u-boats. Sinking of Lusitania - Warnings: On February 4, 1915, the German government declared the seas around the British Isles to be a war zone and that beginning February 18, Allied ships in the area would be sunk without warning. As Lusitania was scheduled to reach Liverpool on March 6, the Admiralty provided Captain Daniel Dow with instructions on how to avoid submarines. With the liner approaching, two destroyers were dispatched to escort Lusitania into port. Unsure whether the approaching warships were British or German, Dow eluded them and reached Liverpool on his own. The following month, Lusitania departed for New York on April 17, with Captain William Thomas Turner in command. The commodore of the Cunard fleet, Turner was an experienced mariner and reached New York on the 24th. During this time, several concerned German-American citizens approached the German embassy in an effort to avoid controversy should the liner be attacked by a u-boat. Taking their concerns to heart, the embassy placed ads in fifty American newspapers on April 22 warning that neutral travelers aboard British-flagged vessels en route to the war zone sailed at their own risk. Usually printed next to Lusitanias sailing announcement, the German warning caused some agitation in the press and concern among the ships passengers. Citing that the ships speed made it nearly invulnerable to attack, Turner and his officers worked to calm those aboard. Sailing on May 1 as scheduled, Lusitania departed Pier 54 and began its return voyage. While the liner was crossing the Atlantic, U-20, commanded by Captain Lieutenant Walther Schwieger, was operating off the west and south coasts of Ireland. Between May 5 and 6, Schwieger sank three merchant vessels. Sinking of the Lusitania - Loss: His activity led the Admiralty, who was tracking his movements via intercepts, to issue submarine warnings for the south coast of Ireland. Turner twice received this message on May 6 and took several precautions including closing watertight doors, swinging out the lifeboats, doubling the lookouts, and blacking out the ship. Trusting the ships speed, he did not begin following a zi-zag course as recommended by the Admiralty. Upon receiving another warning around 11:00 AM on May 7, he turned northeast towards the coast, incorrectly believing that submarines would likely keep to the open sea. Possessing only three torpedoes and low on fuel, Schwieger had decided to return to base when a vessel was spotted around 1:00 PM. Diving, U-20 moved to investigate. Encountering fog, Turner slowed to 18 knots as the liner steered for Queenstown (Cosh), Ireland. As Lusitania crossed his bow, Schwieger opened fire at 2:10 PM. His torpedo hit the liner below the bridge on the starboard side. It was quickly followed by a second explosion in the starboard bow. While many theories have been put forward, the second was most likely caused by an internal steam explosion. Immediately sending an SOS, Turner tried steering the ship towards the coast with the goal of beaching it, but the steering failed to respond. Listing at 15 degrees, the engines pushed the ship forward, driving more water into the hull. Six minutes after the hit, the bow slipped under the water, which along with the increasingly list, severely hampered efforts to launch the lifeboats. As chaos swept the liners decks, many lifeboats were lost due to the ships speed or spilled their passengers as they were lowered. Around 2:28, eighteen minutes after the torpedo hit, Lusitania slipped beneath the waves approximately eight miles off the Old Head of Kinsale. Sinking of the Lusitania - Aftermath: The sinking claimed the lives of 1,198 of Lusitanias passengers and crew, with only 761 surviving. Among the dead were 128 American citizens. Immediately inciting international outrage, the sinking quickly turned public opinion against Germany and its allies. The German government attempted to justify the sinking by stating that Lusitania was classified as an auxiliary cruiser and was carrying military cargo. They were technically correct on both counts, as Lusitania was under orders to ram u-boats and its cargo included a shipment of bullets, 3-inch shells, and fuses. Outraged at the death of American citizens, many in the United States called for President Woodrow Wilson to declare war on Germany. While encouraged by the British, Wilson refused and urged restraint. Issuing three diplomatic notes in May, June, and July, Wilson affirmed the rights of US citizens to travel safely at sea and warned that future sinkings would be viewed as deliberately unfriendly. Following the sinking of the liner SS Arabic in August, American pressure bore fruit as the Germans offered an indemnity and issued orders prohibiting their commanders from surprise attacks on merchant vessels. That September, the Germans halted their campaign of unrestricted submarine warfare. Its resumption, along with other provocative acts such as the Zimmermann Telegram, would ultimately pull the United States into the conflict. Selected Sources PBS: Lost Liners - LusitaniaFirst World War: Sinking of the LusitaniaThe Lusitania
Wednesday, November 20, 2019
Equality and Diversity Essay Example | Topics and Well Written Essays - 1250 words
Equality and Diversity - Essay Example They were attacking more the fact that I was Muslim who looked and dressed differently from them. I shall refer to this incident now and then as I advance in analyzing the concept of racism, more particularly social exclusion. I will mention some two theories of power that could possibly explain my case, where the first one is basically the model against which this paper hinges on, and the other one to explain the ruler-subject set-up and its requirements. The latter one is more political than sociological, however, but it will give insights into social division and how oppression is committed. Basically, this paper will look into racism and limit it to my experience, particularly on same-race racism. I will deal with social exclusion, particularly on the issue of migrant ethnic minorities and the feeling of being looked upon as specimens including matters of dressing. Religion will necessarily be touched especially where Muslims are concerned, and the freedom to study and live where one is allowed to do so. I will then lead to what can be done, mentioning about the general finding of a youth dialogue in a Detroit experiment. Finally I will arrive at proper self-criticism as a resolution to all of these a s a syndrome. Theory of social dominance. Sidanus (in Powell, 2006) forwarded a most logical explanation of power in what obtains in society. Looking at society as a group-based hierarchy, Sidanus mentioned three major divisions that determine power in some ways: age, sex, and grouping. Accordingly, older individuals dominate younger ones; males dominate females; and the more dominant group (in-group) prevails over the subordinate group. Sidanus' theory explained that the third form of division is chiefly expressed by in-group males against out-group males, defined as xenophobia and racism. It is said that for this third division, religion, nationality, ethnicity, and other differences can also serve to mark divisions in society. Accordingly, the reason egalitarianism will never win is because "Whenever the old structures are overthrown, the natural human tendency to draw lines between groups and to establish a societal pecking order kicks into action." (Sidanus. In Powell, 2006). Between xenophobia and racism, according to Stoler (1997), xenophobia is fear of foreigners, while racism, which is more encompassing in meaning, is the belief that built-in biological differences among human races determine whether one's own race is superior over the others and has the right to rule over them. (Dictionary.com, 2006). Racism takes the form of prejudice, discrimination, or subordination, and can be both open and concealed. Individual racism sometimes consists of open acts of individuals resulting in violence or destruction of property. There is also so-called same-race racism where members of one race associate behaviours or appearance of other members of their race as being in relation to another race which is regarded negatively (Stoler, 1997). A form of cultural racism can also be related to this, where members of a racial group are chastised by their members for adopting a culture perceived to be of another race. The incident I had encountered, while I and the two girls could be said to be of same-race [coming from Africa], took a different path. They apparently had expected that since we were in UK, and not Africa, we had to act differently. But
Tuesday, November 19, 2019
Can the President persuade The Supreme Court to support his policy Essay
Can the President persuade The Supreme Court to support his policy positions - Essay Example ping part of the President is paradoxical since Americans take pleasure in the fact that America is a government of laws and no one in its constitutional system, not even the President, is above the law. The fact that the President is at the same time dependent on constitutional law and is a creator of constitutional law of course creates unease and problems. Government lawyers, and principally the Solicitor General of the USA, are unavoidably caught up in the conflicts produced by the Presidents tentative association with the Supreme Court. However, scholars have suggested three normative theories how government lawyers, especially the Solicitor General, should determine the Presidents and the Courts sharply contrasting constitutional outlooks. Of course, some claim that government lawyers ought to take their lead from the President (See McGinnis, 1992)1, others believe they must take their lead from the Court (See Caplan, 1987)2, and still others, such as former Solicitor General Charles Fried, that they should act as partly independent Burkean representatives "elected" by the President to "represent" him before the Court (See Fried, 1991)3. The thorny relationship between the President and the Supreme Court concerning the development of constitutional law has different consequences for different individuals who happen to be government lawyers at any given point in time. A major principle of US constitutional system is that the President and his colleagues are conditional on the same laws that bind typical private citizens. The Constitution itself assumes as much since it requires the President to "preserve, protect and defend the Constitution" (U.S. Const. art. II, 1, cl. 7)4 and to "take [c]are that the [l]aws be faithfully executed" (U.S. Const. art. II, 3)5. In addition, the Constitution authorizes the trial of all executive branch officials, except possibly for the President, and even he can be impeached after leaving office. In the Steel Seizure Case
Saturday, November 16, 2019
Reflective Analysis Essay Example for Free
Reflective Analysis Essay In my short story entitled, ‘Words Haunt Me,’ the language registers and variations in the short story as well as attitudes to language and communicative behaviour of the characters will be discussed. Throughout the story, an intimate register was used between Romain and Rae-Ann. This is because they are very comfortable with each other. Additionally, it is the language marked by specialized words and expressions as seen when Rae-Ann says â€Å"It’s going to be alright babe.†However, a more formal tone is exchanged between Romain and Mr. and Mrs. Carmino. This is level of formality may have been adopted because Romain was meeting them for the first time. This is apparent as Romain declares â€Å"Good evening Mr. and Mrs. Carmino, a pleasure to meet you!†Mr. and Mrs. Carmino spoke Standard English using theacrolect variation as seen in this example â€Å"So what are your intentions with my daughter young man.†Their choice of language may have been because of their ‘upper class status’. However, Romain spokecreole at intervals throughout the passage and at some intervals even exclaiming inbas ilect as he was emotionally aroused. The comfort at which he spokebas ilect leads one to believe that this is his first language of choice and he is very comfortable with it as evident in the many features of the creole structuring such as the use of ‘mi’ as a subject adjective and the replacement of the ‘th’ with the‘d’ as seen in the example ‘Dere is nuting wrong wit de way I speak!’ Theattitudes formulated to language vary given a person’s perception. In the extract, Mr. Carmino despises the creole used by Romain. He considers acrolect/ Standard English superior tocr eole. He indicates this by saying â€Å"â€Å"You speak the language of the underdogs.†Romain on the other hand, defends his language as he sees nothing wrong with it. He also, associates Standard English with a higher class†¦ ‘Corporate world.’ An example of a communicative behaviour which was exhibited throughout the passage is gestures. Romain wiping his hands showed his nervousness while Mr. Carmino’s stern handshake is interpreted as a sign of authority. Other communicative behaviours included facial expressions as seen when Mr. Carmino’s ‘eyebrows frowned together which illustrates his anger and also through vocalics when Romain raised his voice to show his frustration. In attempting to analyse my second reflective I have looked at the relationship between a person’s dialectal variations, choice of register, attitude to language and communicative behaviours, all of which are important in communication.
Thursday, November 14, 2019
Atwood’s Presentation of her Female Characters Essay -- Alias Grace Ma
Atwood’s Presentation of her Female Characters Early in the novel Atwood presents us with the division between ladies and women. The example given is Grace compared to the governor’s wife and the ladies who frequently visit her. It seems that grace wishes that she was a lady when she comments â€Å"I have no gloves†this shows that Grace is conscious of her appearance even if she is in prison. Grace cannot sit on the governor’s wife’s settee without thinking of the ladies that have sat there before her who have bums â€Å"like wobbly soft boiled eggs†. These ladies are compared to jellyfish that grace has seen in her childhood, Grace shows admiration for these ladies ass he says â€Å"they were bell shaped and ruffled†Atwood also makes the point through grace that ladies of this time were restricted. This is achieved by the mentioning of wire crinolines that were â€Å"Like birdcages†the ladies were not allowed to touch or brush up against other men’s legs. Grace is now talking about legs in sexual way (also another sign of the times) â€Å"the governor’s wife never says legs†this commen...
Monday, November 11, 2019
Halo and Devil Affect
Halo and Devil Effect Paper We live day to day knowing we live in a superficial society, from the way we look and dress and up to the way we present ourselves; we are always being judged in some form or fashion. Whether this is how you are treated by your social circle or in your employment seeking experience, its pretty sad that physical appearance can have and effect on so many things including the hiring process.In this essay I will be discussing two key concepts that are directly related to workplace discrimination based off of a persons physical appearance and characteristics. In the process of this I will view the film â€Å"The Devil Wears Prada†and discuss two scenes that illustrate my findings. The halo effect is the overall tendency to judge someone and favor him or her based on the bias of his or her positive characteristics or physical appearance without knowing the overall full package.The opposite affect of this concept is called the devil effect which is the te ndency to judge someone who could potentially have all of the qualifications for a position but wont be hired based off of his or her negative characteristics or physical appearance. While reading the article â€Å"Why looks are the last bastion of discrimination†this article definitely highlights on the halo and devil effect and discussed how weight came into play when determined if the interviewee should be hired or not.The job title was a school bus driver and it was determined without any concrete evidence that she could not evacuate a school bus in the event of an emergency situation, I find this completely bias on the companies behalf. Personally being a passenger on a school bus for many years during grade school, many of the school bus drivers where obese and not in the best of shape but, when any emergency situation arose mainly on and emergency school bus drills, they where able to perform the task of evacuating the bus in a safe and timely manner.This article also highlights other aspects of a study and how looks can play a major role in how people perceive a good looking or attractive person being viewed as intelligent, good and likable. Documented in this study obese individuals were rated to have a disadvantage in work, school and more. Among other findings in years of research, people who where unattractive where less likely to be hired and promoted and had lower salaries, even in fields where looks were not even of relevance. Another aspect of physical ttractiveness bias in hiring comes from the article â€Å"beauty is beastly†. There has been evidence suggesting that jobs traditionally filled my men, the opposite of the traditional bias happens to female applicants, attractive females are evaluated less favorably than unattractive females. This suggests that a more rugged female possibly comes across as being manlier or tomboyish making her easy to relate to traditional male positions such as a construction worker, firefighter, mechanic etc.I chose to watch the film â€Å"The devil wears prada†there was an obvious halo affect that was present; the job title was a personal assistant at Runway which is a very popular fashion magazine. When the applicant went into the office for her interview she was basically judged based on her since of fashion on weather she had the abilities to do that particular job even though she was college educated and had the qualifications to perform this job.I think the only reason why she was called back in and hired was because she asserted herself after the interview stating that she was not skinny, glamorous ect, but she was smart and a fast learner which are the important things. We know when going to an interview that we should dress in casual or business attire but you shouldn’t have to be dressed like a supermodel in order to get any job unless you are actually the model.The devil effect was depicted in this film when Andrea was out with a new found friend o ne night and he learned that she was working as Miranda Priestley’s assistant, he comment that she would never survive Miranda because she seems nice and smart and that she couldn’t do that job. I think many people think that’s just because someone comes off as being nice or relaxed cant handle aggressive or mean people but this definitely isn’t always true but with her being smart and educated can sometimes deem you over qualified for positions and not work in your favor but in this situation it was not the case.My personal connection to the halo effect was while in the military, being in the military you learn from basic training that looking sharp in your uniform can show how much pride you have in the service. There are also many awards that you can obtain depending on how sharp your uniform looks, how well you perform your job duties and on up to having outstanding military bearing. In order to win awards you have to compete with a number of your pee rs and who ever has the most recognition win.I had been nominated for several awards while in the military and most of the time I won because they always told me I was always sharp with my uniform pressed and creased and always respectful. The halo and devil effect is constantly seen in our society, this will be an on going issue that will probably never change because we live with a judgmental state of mind that constantly makes snap judgments on individuals, so the next time you are in a situation remember try not to judge someone based on there positive or negative characteristics try getting to know them first.
Saturday, November 9, 2019
Symbolic And
Their efforts seem to have paid off, as evidenced by the enduring well-defined, and strong images of some of the world's popular brands (e. G. Marlboro, Ivory, Pepsi). In line with this evidence, theorists and practitioners (CB. Gardner and Levy, 1955; Park et al. , 1986; Rise and Trout, 1 986) have recommended that developing, communicating, and maintaining a brand's image is crucial to its long-term success. 32 Brand image important The importance of a brand's image in its long-term success necessitates having a framework for strategically managing the image over the long term Park et al. , 1986).Brand managers have had very little direction for setting up such a conceptual framework. One notable exception is brand concept management (BCC) proposed by Park et al. (1986). BCC proposes that every brand image should be based on a brand concept or a brand-specific abstract meaning. In its general form, a brand concept can be either symbolic or functional, and thus comprises one aspect of a brand's image. Functional brands satisfy immediate and practical needs. Symbolic brands satisfy symbolic needs such as those for self-expression and prestige, and their racial usage is only incidental.For example, in the category Of wrist watches, the brand Cassia would be considered a functional brand since its usefulness lies primarily in its ability to tell the time correctly. The brand Moved, on the other hand, would be considered a symbolic brand since it is used primarily for its status appeal, and its ability to tell the time is only an incidental reason for its usage. Once a concept is selected for a brand, park et al. (1986) advise that it should be maintained over the brand's life for sake of consistency. Symbolic or functionalWhile the notion of brand concept management is intuitively appealing, the proposition that brands can be either symbolic or functional in their appeal to consumers raises a number of interesting issues. The first issue is whether symbolism and functionality are two distinct concepts or are two ends of one brand concept continuum. In addition to the uniqueness of these two concepts, park et al. (1986) assume that each of these concepts is unidirectional. Whether that is really so has not been examined in empirical research to date.Also, to our knowledge, no measures or scales have been plopped that would assess whether a particular brand is symbolic or functional. Thus, empirical research has not directly examined these related issues. An understanding of such issues would also be very useful to marketing managers in planning positioning strategies for their brands. In this exploratory study, a set of scales are developed to assess a brand's symbolic and/or functional value to consumers. In the process, we JOURNAL OF CONSUMER MARKETING, VOLT. 15 NO. 1 1998 up. 2-43 @ MAC UNIVERSITY PRESS, 0736-3761 examine the issue of distinctiveness and dimensionality of the two brand incepts. Two schools of thought Brand concept Backgro und There is a long tradition of research into human needs and motivations. While there are a large number of theories and models that explain the nature of human motivation for consumption behavior, a simple typology would suggest two distinct schools of thought. The rational school or the â€Å"economic man†model suggests that consumers are rational and try to maximize total utility.They do so by buying products based on objective criteria like price per ounce or gallons per mile (Coffman and Kane, 1994). In arriving at this excision, consumers generally go through a variety of cognitive operations that include deciding the importance of each attribute in a product category, gathering information about competing brands' attributes, judging the levels of each attribute in competing brands, and finally using a judgment rule to decide on the optimal brand (for an exhaustive review of the information processing literature, please see Bateman, 1979).A number of researchers, how ever, contend that the rational model is appropriate only for goods which consumers value for their tangible and utilitarian benefits, and does not adequately capture their motivation for consuming products that satisfy their emotional wants (CB. Levy, 1959; Ditcher, 1960; Holbrook, 1980). For example, Hiroshima and Holbrook (1982) note that the rational model does not capture the multistory imagery, fantasy, fun, and emotions associated with the consumption of some products.They refer to this type of consumption, based on individual tastes and intangible product benefits, as hedonistic consumption. Thus, in contrast to the rational or information processing approach, the emotional or hedonistic school holds that consumers' motives are motional in nature. In this perspective, individuals use personal or subjective criteria such as taste, pride, desire for adventure, and desire for expressing themselves, in their consumption decisions (Coffman and Kane, 1994). Consumer behaviorist's have long recognized the importance of both types of motivations (CB.Katz, 1960; Metal, 1983). Empirically, several researchers have noted the existence of these two different types of motivations and the different product attribute categories that tap into these motivations (CB. Metal, 1988; Metal et al. , 1990; Sahara and Siring, 1991). Thus, both theory and research support the idea that consumers' needs are driven by functional/ utilitarian as well as by symbolic/expressive motivations. In keeping with this tradition, park, Gasworks, and Manacling (1986) noted that consumers' needs could be classified as being either functional or symbolic.They assert that functional needs are related to specific and practical consumption problems whereas symbolic needs are related to Selfridges and social identification. To tap into these two different types of needs, Park, Gasworks, and Manacling (1986) proposed that all brands should have a â€Å"brand incept†, which is an overall abst ract meaning that identifies a brand. They suggested that a brand concept be either symbolic or functional, thus tapping into consumers' symbolic and functional needs respectively. Park et al. S (1986) brand concept management framework advises managers to select a specific concept for a brand at the time of its introduction and then use the marketing mix to support and reinforce it over the brand's life. This helps consumers understand with clarity what a brand can do for them. JOURNAL OF CONSUMER MARKETING, VOLT. 15 NO. 1 1998 33 Functional or utilitarian deeds The existence of different types of motivations among individuals suggests that within most product categories, consumers' needs could be either functional or symbolic in nature, and brands could be positioned to satisfy either of these two types of needs.Thus, functional or utilitarian needs of consumers could be exploited with a â€Å"functional†brand, I. E. One positioned with a functional brand concept or meanin g. Similarly, a brand could be positioned as a â€Å"symbolic†brand to tap the needs of those who wish to enhance their self-image or their social image. Park et al. Rather argued that brands should be positioned to appeal to either one of these types of needs, but not both, for a number of reasons. A brand concept that is both functional and symbolic poses problems for consumers because they cannot clearly relate the brand to either their functional or their symbolic needs.In addition, it increases the number of competing brands and makes brand image management difficult. This argument, however theoretically compelling, has not been tested in empirical research. In one related research, park et al. (1991 ) Were able to show that nonusers' reaction to functional extensions of functional brands was more favorable than their reaction to prestige extensions of functional brands. In the same study, consumers also displayed a more positive reaction to prestige extensions of prest ige brands than to functional extensions of prestige brands.Please note that, in this study, the authors assumed that brand concepts could be either functional or prestigious (not symbolic). Unanswered questions Several questions, though, remain unanswered. Are functional and symbolic brand concepts adequately distinguished in consumers' minds? If so, what are mom characteristics that help in distinguishing these brand concepts? Is the prestige of a brand an adequate representation of a brand's symbolism to its customers? Are functionality and symbolism merely the two ends of a continuum?In any event, is there a mechanism to assess the functionality or symbolism of brands? The paucity of research to illuminate these issues resulted in this study. This study was set up to answer the preceding questions: to investigate the phenomenon of the functionality or the symbolism of brand image and to develop scales that would help classify a brand as functional or symbolic. Apart from the the oretical contributions, the issues raised in this study have a number of managerial implications for brand positioning.Method In line with this study main objective of exploring the issue of brand mage functionality or symbolism, scales containing items thought to measure a brand's functional or symbolic value to consumers was developed. The scale was validated by testing the scale's ability to discriminate between brands a priori identified as functional or symbolic. Correlations among the items in the scale and exploratory and confirmatory factor analyses of the data were seed to investigate the dimensionality of brand functionality and symbolism.Stimuli lie Pairs of brands were identified in a few commonly used product categories, such that one brand in each pair was, a priori, thought to be functional and the other symbolic. In other words, the first brand was thought to primarily satisfy functional needs whereas the second brand was thought to mainly satisfy the symbolic needs of consumers of the product category. The pairs of brands which were selected are shown in Table l. 34 Product category Symbolic brand Functional brand Watches Role Timex 2 Sports shoes Nikkei Converse 3 Cosmetics Lana ¶me Amiability 4 Hair cream Paul Mitchell Suave 5 Ice cream Hagen Dads Scaliest Table l.Item generation Adjectives or phrases thought to indicate a brand's symbolism or functionality were first generated by the authors and a focus group of graduate students at a university. The focus group noted the difficulty of coming up with adjectives describing functional or utilitarian appeal. Based on these processes, three adjectives and phrases were identified as relating to functionality and 17 as relating to symbolism. Three sets of questionnaire items Three sets of questionnaire items were developed for the 20 adjectives and phrases.The first set of questions sought respondents' agreement with various statements about individuals' use of a brand to express themselves. Th e second set of items sought respondentBrand symbolism The 17 adjectives and phrases representing brand symbolism were assessed with three sets of items. In the first set of items, respondents were to agree with these statements: (1) â€Å"people use (brand) as a way of expressing their personality'; (2) †(brand) is for people who want the best things in life†; (3) â€Å"a (brand) user stands out in a crowd†; and (4) â€Å"using (brand) says something about the kind of person you are†. The second set of items sought to evaluate these brand characteristics: (1) hemolytic; (2) prestigious; (3) exciting; (4) status symbol; and (5) distinctive v. Invitational. The third set Of items evaluated these characteristics Of the brand's user: (1) sophisticated v. Simple; (2) not at all v. Very romantic; (3) not at all v. Very successful; 35 (4) unique v. Ordinary; (5) stylish v. Plain; (6) expressive v. Subdued; (7) glamorous v. Sedate; and (8) not at all v. Very ele gant. Survey design and administration Two separate questionnaires were prepared with questions on five of the ten stimulus brands such that each questionnaire contained questions about one f the brands within a product category.Thus, a subject would answer the above questions with respect to either a symbolic brand or a functional brand within a product category but not both. This procedure was used to eliminate any comparative biases in responses. The survey was administered to 62 graduate students at a major south-eastern university. Rest Its Analysis of correlations TO obtain a preliminary idea of the pattern Of relationships among these items, the correlations among the items were first examined.
Thursday, November 7, 2019
Social Classes
Social Classes Introduction Social classes within communities are mostly as a result of differences in major areas of life for example the level of education, the amount of wealth or income one earns and the position that one holds in the society among other factors.Advertising We will write a custom essay sample on Social Classes specifically for you for only $16.05 $11/page Learn More In any given society, it is common to find the upper class, the upper middle class, the lower middle class, the working class and the poor. This paper will explore the topic of class and will specifically seek to prove that it is possible for one to achieve their dreams in life regardless of the social class that they belong to. Summary of the articles How class affects one’s education The relationship between class and education can be evident in the article by Leonhardt and Scott (p 8), who observe that the number of students who belong to the upper class in around 250 colleges has significantly risen compared to that of students from the lower class income. This has led to some colleges looking for intervention measures that will favor the lower income earners. This is because; they have noticed that a lot of talent is being lost because of the inability by the students from lower income families to access education. Leonhardt (p 1) further gives an example of how class can affect ones education using Andy Blevins, who decides to quit college in order to continue working. His decision is motivated by his poor background. He is an example of the many young people who decide to quit school and prefer to work because of their class. How class affects health care Leonhardt and Scottt (p 8) state that there is an observable difference between one class and another in terms of health care. The upper class is better placed in accessing health care and consequently has a higher life expectancy compared to the middle and the lower classes. On the other hand, the midd le class is better off compared to the lower class, which is the worst hit in the area of health care and hence, a lower life expectancy compared to the other classes. How class affects marriage In terms of marriage, Leonhardt and Scottt (p 8) say that class determines the choice of the place where one lives and the people who one associates with. Those in the high class tend to have their children at a time in their life when they are stable financially and also due to the delay in getting married, they are able to have fewer children. Children from the upper class therefore have more privileges in life compared to their counterparts in the lower and middle classes. Some of the effects of class on marriages are shown through the lives of Mr. Croteau and Ms Woolner. Married and from two extremes in terms of their classes, they try very hard to reconcile their differences to build up a stable family. Their differences are so pronounced until they are evident even to their children (L ewin p 4).Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Determination and motivation regardless of one’s class The story of James in the book ‘The Color of Water by James McBride’ is a perfect illustration of how one can succeed in life against all odds. James goes through a series of difficulties in life for example, the death of his biological father and also his step father, a background whereby the mother was abused by her father and also the race of his mother. He turns to drugs to escape from reality but later reforms and is able to have great achievements in life, which is also a source of joy to the mother (SparkNotes p1). The story of Mr. Croteau and Ms Woolner is also one of determination and how it can help one overcome every barrier and achieve what one desires. In their marriage, they have to overcome insurmountable odds in order for it to succeed, the class difference being the greatest. By the end of the story, they are still together and have a guiding philosophy that they must press on regardless of their obstacles. Conclusion Although class plays a significant role in the kind of life that one leads, it should not be seen as if one has to remain in one class forever. With determination and motivation, one can achieve anything, including moving up from a lower class to upper class. Leonhardt, David. The College Dropout Boom. New York: New York Times, 2005 Lewin, Tamar. When Richer Weds Poorer, Money Isnt the Only Difference. New York: New York Times, 2005 Scott, Janny and Leonhardt, David. Shadowy Lines That Still Divide. New York: New York Times, 2005 SparkNotes. The color of water: plot overview. SparkNotes LLC. 2011. Web.Advertising We will write a custom essay sample on Social Classes specifically for you for only $16.05 $11/page Learn More
Monday, November 4, 2019
Connecting ISLLC Standards to Educational Practices Assignment
Connecting ISLLC Standards to Educational Practices - Assignment Example These parties might encompass parents, teachers or teaching staff, community members and, most importantly, students. Specially mentioning, the aforesaid attributes and standard alignments assist the school administrators or school leaders in acquiring a greater knowledge and better understanding of certain decisive aspects. These aspects may include promoting growth and development of the students, developing an effective curriculum design, determining evaluation approaches, measurement along with assessment strategies, developing school culture and recognizing the role played by technology in fostering students’ professional growth and learning (School Administration Publishing, LLC, 2013). 2. Compare How the Other Leadership Standard You Identified Aligns (Or Does Not Align) to the ISLLC Standard You Chose for One Attribute Apart from the above leadership standards, the other dissimilar sorts of leadership standards that can be recognized within the circumstance of school s ettings are relationship building, comprehending and managing changes, and possessing an explicit moral purpose. Moreover, the other leadership standards include knowledge creation and sharing, coherence building along, and ascertaining an effective alignment of structures (Ingvarson, Anderson, Gronn, & Jackson, 2006). After acquiring a brief idea about the aforesaid leadership standards, it can be affirmed from a broader outlook that these standards largely align to the ISLLC standard which has been chosen for one particular attribute, i.e., promoting the success of students through offering them utmost growth and development. The alignment would be made possible through providing significant knowledge to the students, enhancing their overall learning performances and, most vitally,... Moreover, the other leadership standards include knowledge creation and sharing, coherence building along, and ascertaining an effective alignment of structures (Ingvarson, Anderson, Gronn, & Jackson, 2006). After acquiring a brief idea about the aforesaid leadership standards, it can be affirmed from a broader outlook that these standards largely align to the ISLLC standard which has been chosen for one particular attribute, i.e., promoting the success of students through offering them utmost growth and development. The alignment would be made possible through providing significant knowledge to the students, enhancing their overall learning performances and, most vitally, developing their individual capabilities or skills. It is strongly believed that the above recognized leadership standards would align in a broader manner to one of the ISLLC standards concerning fostering the success of every individual student as these standards possess the capability of acquiring significant kno wledge and understanding of various vital aspects. Similarly, these vital aspects include determination of the operational procedures, issues and the principles linked with school safety, mitigation of any legal issue impacting school related operations, and execution of advanced technologies that assist in a smooth conduct of various management functions.
Saturday, November 2, 2019
The Portrayal of Judaism Essay Example | Topics and Well Written Essays - 2500 words
The Portrayal of Judaism - Essay Example Nevertheless the Greek culture had a great influence on the religious beliefs of the Jews. Due to the massive armies of Ptolemy and Seleucids, the Jews of Judea always remained subordinate to them and hence their powerful cultures had a great impact on the Jews and slowly they were forced to imbibe some of their concepts which were forced upon them. The Jews faithfully believed in life after death, stellar immortality and the immortality of ones soul after death. Prior to the Hellenistic period, the concept of afterlife the Jews had was a dark existence they referred to as â€Å"Sheol†. As it states in psalm 6 - â€Å"Turn, O Lord, save my life...For in death there is no remembrance of you; in Sheol who can give you praise?†. (Psalm 6: 4-5) But the modern Jews believed in Both Heaven and Hell. They believed that after death God would judge the actions of a person – by rewarding the good and punishing the evil. The Daily Express of London written on 24th of March, 1933 carried these headlines –â€Å" "Judea Declares War on Germany - Jews of All the World Unite - Boycott of German Goods - Mass Demonstrations." The Express also said that Germany was â€Å"now confronted with an international boycott of its trade, its finances, and its industry†¦Ã¢â‚¬ ¦In London, New York, Paris, and Warsaw, Jewish businessmen are united to go on an economic crusade.†(The Daily Express, 1933) This could be described as the first fatal turn of events towards the war. â€Å"The war against Germany will be waged by all Jewish communities, conferences, congresses... by every individual Jew. Thereby the war against Germany will ideologically enliven and promote our interests, which require that Germany be wholly destroyed.†(Natscha Retsch, 1933) Another primary factor that played a pivotal role in the war was the desire to set up a National Socialist ideology in Germany. As was written in Journal of Palestine Studies ("The Secret Contacts: Zionism and Nazi Germany, 1933-1941";
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